Yosef Sabag, the creative director behind Naftali Bennett’s 2021 campaign, is breaking his silence with a frontal attack on the former prime minister. In a Facebook post published Thursday, he wrote that “Naftali Bennett executed the greatest fraud in the political history of the State of Israel,” describing how Bennett misled hundreds of thousands of voters who believed his promise not to form a government with Lapid and the Arab parties.
Behind the Scenes of the ‘Commitment Document’
Sabag revealed in detail how the famous letter Bennett signed on live television on Channel 20 came to be. According to him, the move stemmed from heavy pressure at campaign headquarters after Likud began “drinking our mandates to saturation.” In those moments of hysteria, a dramatic act was decided upon to stop the hemorrhaging. Sabag testified: “Bennett dictated the general message, and I sat down to draft the letter and give instructions to the designer.” Half an hour later, Bennett was already signing the document before the nation—a step Sabag defined as using words and values merely as tools in a “cynical game.”
In his testimony, Sabag didn’t mince words, describing a leader operating without a moral backbone. He claimed the alliance with Lapid wasn’t a last-minute constraint but “a calculated, cold, and utterly cynical move” designed to seize power at any cost while showing complete contempt for voters. Sabag added that “Naftali Bennett is a person for whom truth has no meaning whatsoever,” and that the words coming out of his mouth lack any internal validation.
Warning to the Left
At the end of his remarks, Sabag turned to the left-wing camp and warned them not to fall into the trap again: “Don’t believe him. He’ll do exactly the same thing to you.” In his assessment, Bennett will abandon them too without blinking if he spots a political opportunity to execute a “sulha with the right.” Sabag concluded with regret over his role in deceiving the public, making clear that in his view, the accumulated experience proves that Naftali Bennett at the helm is not something we can afford.